Levi Strauss San Francisco is launching a revolutionary new jean for women - the Revel! It's patent-pending shaping technology take denim jeans to another level. The technology of the fabric hopes to "shape, lift and lengthen" women's behinds!" reports their recently released press alert. According to Levi's production the line will launch globally by September. Levi's website reports "Fueled by a quest to create the “perfect jeans,” Levi’s® Revel offers patent-pending shaping technology, the highest-quality denim fabric, and innovative design details, all in an engineered fit that helps women around the globe look and feel their best everyday.
The Levi’s® design team was inspired by a woman’s desire for comfortable jeans that enhance her shape while highlighting her best features. After years of development and hundreds of fittings around the globe from San Francisco to São Paulo, Stockholm to Shanghai, the Levi’s® team is proud to introduce Levi’s® Revel jeans."