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Fashion Blogging

Our Favorite Fashion Knowledge Websites This Week

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The business of image and style consists of more than just knowing how to shop, style and sell. Consultants also need to be schooled in fashion thinking. This week we have chosen a selection of deep thinking/ journalistic based web sites. These will give you professional knowledge and inspiration. After all, keeping up with fashion is what our clients expect of us so have a read of these quality writers: – the fashion journal for “critical thinking on fashion” with both fiction and non-fiction deep thinking articles. – pop culture references to all things fashion – fashion writers (ie: bloggers) join to network and show off their work. Most of it amateur but a few bright spots of exceptional writing. Like YouTube – you must hunt and peck through the content. – Emily blogs about fashion and all its aspects – how to wear, what to where, when to where and why! – long term leading fashion journalist gives perspectives on fashion that are quirky and original AND well-informed. She’s got the fashion lingo down and can teach us many a thing about Fashion Week, fashion history, sartorial references and more! - the updated and modern take on Women’s Wear Daily but less industry and more lay-person. A decent selection of fashion people podcasts. Requires membership after first five free articles.

Which Career Track Should I Choose?

Here at Fashion Stylist Institute we are deluged with questions when its back to school time.  This weeks post highlights one of the top questions we were asked this week - Which course should I choose?  Since we offer over 10 courses we thought it best to spell out the CAREER description of our top 3. These are Image Consultant, Fashion Stylist and Wardrobe Stylist.  It is a bit hard to distill all that these careers entail and the type of training that goes in to mastering the skills of each job so we will try to highlight what each career means to those starting out.

A Fashion Stylist works primarily with editorial, retail, photography and entertainment clients and occasionally with one-on-one celebrity clients. Their training and education is slanted toward developing a strong visual sense, an understanding of color, proportion and the principles and elements of design.  A Fashion Stylist can be a Personal Stylist to an individual.  Their strength lies in their ability to combine outfits, accessories, hair, makeup etc. into a creative style story for the client.

An Image Consultant works primarily with individual clients (private) on their appearance standards, can go into niche markets, such as consultation with corporate clients, and does personal shopping, closet edits, and wardrobe planning. Education and training slants toward understanding body shape, fit, tailoring, color, hair and personality traits.  Image Consultants are the all-around Jack’s and Jill’s of the image trades.  They can do a lot of everything related to the ‘A, B, C’s’* of image and can also specialize in niche markets.  A professionally trained Image Consultant can style for a photo shoot, analyze client body type and style personality, shop for clients, manage closet inventory, and process closet and wardrobe edits.

A Wardrobe Stylist is a professional who works with wardrobe, owned by an individual client or a corporate client, such as a movie studio, a fashion retailer, fashion designer, or photographer.  They are experts at organizing, curating and developing clothing collections.  Wardrobe Stylists are also experts on the emotional aspects of clothing collections, how to organize a closet, how to shop for (or with) a client and how to maintain collections to last a long time.

The career tracks of Fashion Styling, Image Consulting and Wardrobe Styling can, of course, have overlapping skills and techniques.  A Fashion Stylist can and does process wardrobe styling for clients and a Wardrobe Stylist can and does work with celebrity clients on their personal style or image.

Each of these consultants should be active in social media by writing articles and keeping clients up to date with original blog posts and re-posting of relevant fashion news.  To help with that we just released a new certification course for the Fashion Blogger.  (a post for next week)

*Appearance, Behavior and Communication - consulting skills and techniques learned by studying the core competencies of Image Consultant Certification.

5 Green Career Ideas for Fashionistas

Green careers in fashion may seem like a futuristic ideal, but many are available right now. Why not be a green fashionista and support the present and future environment by addressing environmental issues while showing a love for fashion? Here are five basic careers to get any fashion-lover started in the industry of fashion and environmental protection. 1. Designing Comfortable Clothing Using Only Renewable Resources

Green fashion for the masses is the ideal way to both fuel a love of fashion and the environment. Become a fashion designer who utilizes textiles made of traditional renewable materials like organic hemp and cotton, or be innovative and create fashion from milk proteins, bamboo, and even TEA! Creating non-traditional fabrics using proteins to create threads from milk, flax, bamboo, and fermented tea are set to be a huge fashion trend. Bringing renewable textiles to the wearable daily fashion industry is an exciting avenue for any budding fashion designer.

2. Fashion Blogging About Green Fashion

Fashion blogs are a dime a dozen, but real fashion blogs about green fashion are rare. There are many blogs whose niches do cover reviews of renewable organic cotton or hemp fashion textiles, but not many covering alternative fabrics made from milk, tea, bamboo, or flax. There are many green fashion trends not being reviewed for the masses. People with a flair for fashion and writing can build exciting part or full time incomes from reviewing trendy products in many new areas of green fashion.

3. Blogging About Organic and Green Makeup Trends

Organic and green makeup reviews abound on the internet, but which are real and which are hype? Further, which companies are telling the truth and which products work as well, or better than, conventional chemical cosmetics? Investigating the trends, styles, and companies, which make up the relatively new “green fashion” market, can be a fun way to launch a career in chemistry, makeup artistry, or even investigative journalism.

4. Green Fashion Writing

The real money to be made is writing for fashion magazines and green trends magazines. Writing about trends in renewable fashion for major magazines is a fantastic way to launch a career in fashion, design, or journalism. Find or create a columnist position in a local paper or smaller fashion magazine that covers unusual organic and alternative textile materials and fashions and work your way up the fashion writer ladder to huge possibilities in major magazines.

5. Fair Trade Advocate

All of the above jobs tie into a major job application as a fair trade advocate. In addition to designing, testing, and writing about fashion made from renewable textiles comes the big responsibility of being an advocate for the sources of such materials. A fair trade advocate can be a public speaker, blog writer, journalist, lobbyist, business advocate, or legal entity who fights for fair trade principles and renewable sources of green materials. A fair trade advocate also fights for the people and communities who produce such materials, in addition to the people in between who work to get the products from farm to customer.

How to Get Started in Green Fashion

The great thing about working in green fashion is that a person does not need to have advanced degrees or certifications to get started. In fact, great fashion careers have started out as small hobbies of sewing, writing, and testing out products. These hobbies have led to jobs, careers, and even certificates and degrees in the fashion industry. People with a flair for the art of fashion and a passion for using renewable resources should foster these passions and use them as a driving force to break into this ever-growing new niche in the fashion world.

Earn Money as a Fashion Blogger

Here is an excerpted article from my new book "Your Fashion Blog Start Up Guide"

Q: Can I earn money as a fashion blogger?

"The easy answer to this questions is YES. If you are a good writer, have a great point of view and can build an audience, you can earn a substantial living. But, it will take a lot of hard work.

The top ten fashion bloggers in the country (Sartorialist, Hypebeast, Advanced Style, High Snobiety, Refinery29, Man Repeller, The Beauty Department, Cupcakes and Cashmere, Fashionista) have been at it now for many years and have an established audience and built-in advertisers. Don’t expect to achieve that level of success quickly. Creating a blog is a long-term project, but this book will show you the steps to eventually rise to the top and become the cream of the blogging crop.

How much money you can make from your blog depends on how creative you can be in driving traffic to your site. Once you have traffic and a large audience, you can then leverage your statistics toward selling ad space. You can also add affiliate links and get paid each time someone clicks a link on your blog, or you can monetize your content: in other words, charge money for videos, tip sheets, serialized articles and e-books.

Knowing how to “Guerrilla Market” helps you get the word out in creative ways to the audiences you want to reach. In the Forms and Worksheets section, I’ve included 20 Tips for Guerrilla Marketing (an expression meaning “unconventional” and sometimes clandestine) to help you promote your blog. This tip sheet gives you an idea of the ways you can market your writing. The work you do to market and build your audience (or fan base) is never-ending. Just take one look at the turmoil that takes place outside any fashion-week venue. Fashion bloggers are always front and center, doing their best to attract attention and to get a mention in the bigger fashion press.

Bloggers can earn money in a variety of ways, but as with any business, to succeed you will need to work hard. Until you establish yourself as a serious writer, there aren’t a lot of full-time jobs available. Writers typically have a hard time letting go of the independence of their solo career and prefer to remain freelance. You may decide to do the same.

Having said that, I do know there are companies that will hire you to manage and maintain their social media posts, to blog about their products and to manage surveys and polls. These companies do what you want to do, but on a larger scale. If you think that getting experience with a large company will help you build a more successful business, then I challenge you to seek out such companies.....

The options for getting work are many, but I would encourage you to experience working for yourself and enjoying the freedom that comes from having a freelance career and a blog of your own. To guide you, I’ve included a Career Guide in the final chapter of this more when you purchase the book!

To get your copy of the book click over to Amazon here.

The Professional Fashion Blogger

by Gillian Armour

Here is a teaser from our newest professional certification course "Certified Fashion Blogger" - this course is in production and scheduled for June 10th, 2014 release. We are super excited since many of you have been bugging us (in a good way) for this course!

......A blog can be a revolutionary way to publish your writing without incurring the costs of print production, which can be very high. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your written material into a blog.

However, it can be tough to profit from a blog, simply because the market is overwhelmed with blogs, and many of them are not worth the time it takes to read them. Just because it’s easy to produce a blog doesn't make it good writing.

Make sure your blog is a quality product and doesn’t simply rehash old material. You will injure your credibility as an author if you claim to offer valuable new insights, then disappoint your audience with material they've read a zillion times before. Make sure you spend enough time writing and revising your blog so it's of the highest quality and presents the most current information. A good blog will eventually promote itself; false claims about your blog will make it extremely difficult to promote any future blogs you may write.

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your blog might fill. What about a blog about a wedding cake business? Or a blog about antique velvet? How about the fine points of collecting ancient embroidery?

You don't have to have three master’s degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers wearing makeup. College students need to learn how to dress for interviews. The possibilities are endless.

......Assuming you have determined that you do indeed have quality content that answers some question or need of your target audience with NEW information, marketing it is the next step. Here are some preliminary tips to set up your marketing.

1) Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then post your blog on your website, on a blog-share space or on a guest blog online, and wait for your audience to discover you!

...find out more when the course opens!