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Fashion Stylist Institute

Musings: Falling Out of Fashion and Landing in Style

Musings: Falling Out of Fashion and Landing in Style

I have always prided myself in being fashionable. I read every fashion magazine, book, how-to, and any other information I could get my manicured hands on. Plaids, tweeds, and houndstooth, Oh My! This is the fall season that has returned to my favorite materials and styles.

How to Market Your Brand Using Pinterest – A Newbie Fashion Consultants Guide

Foreign Magazines to Pinterest
Foreign Magazines to Pinterest

By Gillian Armour, AICI CIP Launching a new fashion, image or style business is never easy or simple. No matter how much planning you've poured into creating your new company, chances are there is still more work to do. One of the most important things you'll need to do when launching your new image business brand is to engage in online marketing. Our industry is very visually oriented and utilizing Pinterest is a strong way to generate new leads and get traffic to your main site.  At Fashion Stylist Institute it's our goal to prepare you for success in all your business endeavors and we hope this tip sheet inspires you. Here are the steps to take immediately to begin marketing on Pinterest:

Create your Pinterest account

The very first thing you'll need to do is to create a business account on Pinterest. Make sure that your display name is the same name of your company. Additionally, you should aim to use the same username you utilize on other social media sites. The more similarities you have between your sites, the better off you'll be. Image consultants historically use their own name for a consulting business name. This makes your brand memorable and sets you apart from all other consultants pinning away on Pinterest.

Fill out your Pinterest profile

Make sure that you don't skip filling out your profile. Some new consultants are in such a hurry that they don't want to waste time with this. Keep in mind, however, that many people will check out what your business has to say about itself on Pinterest. In addition to sharing a few words about yourself, you'll need to create an interesting tagline (for example: “I help women find vintage styles for their wardrobe”) and upload a professional profile picture or a custom logo.

Create at least 10 boards

You should ideally create at least 10 boards to start off with, though many consultants do create more. When you create a board on Pinterest, you'll be able to sort items that you want to "pin" into these boards. Items that you pin should be related to your business, your service and any advice you want to pass on. When someone is searching for image advice, a fashion photo or style theme and discovers your boards, they'll have the chance to follow you and receive any future updates from you in their news feed. Creating a variety of boards will ensure that you get new followers on a regular basis. Just be sure that each board you title pertains to your fashion business since you want to attract viewers who can relate to your subject matter.

Find appropriate pins

Search on Pinterest for images that you can pin onto your boards. If you do closet makeovers, for example, create boards that have to do with organization, shopping or storage. You can then pin related images to these boards. The person who originally pinned the image will receive a notification and may choose to follow you, as well.

Create images for your website

If your goal is to draw new visitors to your own website, you'll need to create "pinnable" images for your site. A pinnable image is any picture that someone can easily share to Pinterest. Ideally, you should take images of makeovers (before and afters), your studio location or your products and add a label or quote to them. You can do this easily using photo-altering software on your phone or computer. You could also label the picture with the name of a relevant article it links to, the name of the service depicted in the image or even your tag line.

Pin items from your website

You might also consider the images you already use on your website.  Pin each of these to Pinterest. Then the picture will automatically include a link to your website, so anytime someone shares the image, their friends will have the chance to click on your link. Make sure that when you pin an image, you include a brief description utilizing SEO-friendly keywords such as “image consulting” or “fashion makeover.” When people search for images (or keywords) on Pinterest, your graphics could pop up.

Share your posts on social media

Anytime you pin to Pinterest, make sure you let your social media followers know. This will give you even more of an audience when it comes to seeing your pins. Remember that the benefit of having someone pin one of your images is that their friends and followers will see the image, too. Even if the person who shared it doesn't become a client, chances are that one of their friends might or may even know someone in the market for your help.

Like all social media marketing, Pinterest marketing can take time. Fortunately, with a bit of effort, planning and dedication, you'll receive new website traffic and customer visits from the images that you share online and your fashion, image or style consulting business will grow as a result.

If you would like further training Fashion Stylist Institute offers certification courses in fashion, image, and style disciplines.

Student Essay We Love "Why I want to be a Fashion Stylist"

editors note:  If you are considering a career as a fashion stylist here is lovely motivation from Mponeng Moraba a soon-to-be certified Professional Fashion Stylist. Thank you Mponeng for agreeing to share your lovely essay!

Mponeng Moraba – essay “Why I Want To Be A Fashion Stylist”

I want to be a Fashion Stylist because as a young girl, I admired my mom who was a model. I always played with her make-up and mix and matched her clothes and shoes. I have always been fascinated by the styles of different people, how they look, dress, behave and handle themselves. I work as a Hair and Make-up Stylist, running my own business. The gratification, I get when I see the look of a hairstyle and dramatic change it gives a client, is absolutely priceless. The many clients who recommend me to friends, the many who email back to share their happiness about the new look and all who keep coming back. That is what drives me. That warmth, hugs, smiles and feeling that, " Wow, she looks great!", is amazing. I love to change people and see immediate results. That is why I want to be a Fashion Stylist.

I want to give clients an experience they will never forget and which they can also learn from. There is nothing as fantastic as taking a woman who does not know how to put the right make-up on or do their hair, or someone who has suffered disappointments from previous hairdressers. Nothing is as gratifying as giving that person the best and most professional experience they will ever have. By being 100% on top of things. This is what I will use my fashion styling for, to give full make-overs and be a one-stop shop.

There [are] a lot of women who do not know what to buy, where or how. They often end up with a lot of stuff [that] will never be of use, or looks too tight or worse, looks the same as what they already have in the closet. I want to be that inspiration to them. That they can look good and be confident in themselves. Women have a lot to juggle with, in their everyday lives. There is a career, kids, husband, friends and extra-activities. They do not have the energy or time to go shopping for clothes and actually find those few pieces needed to expand their wardrobe.

I want to be a Fashion Stylist for career-driven moms who want to look good, like me, because I know how hard, complicated and time-consuming it is to find the right pieces. I would describe my own dress style as a bit dramatic. Some of the outfits I put together do not match but still tell a story. I wear a lot of black because of my job, working with hair colors, but will dress up at every chance I get. Thanks to Gillian Armour, I have now learned about lines and what fits to different facial shapes and bodies. I am already putting a lot of this information in my own wardrobe and now my outfits are more harmonious.

I want to be a Fashion Stylist because it is fun and I am a die-hard enthusiast, so this combination is a really good one, in a sense that is is a job I am going to love doing. The colors, textures, fabrics, hues, lines, the story that the whole outfit tells, the fantastic experience the clients get. This is all I am looking forward to. That is why I want to be a FASHION STYLIST..:-)

Investment Dressing: Paying More for Better Quality

How often have you thought you had found a great deal on a blouse or a dress and bought it on a whim, only to get home and discover that it practically disintegrated with the first washing? All too often, we are taken in by these so-called deals that are really just low prices for low quality clothing. It is a waste of money and time as well. Spending $200 a month on these poorly constructed clothes means you are wasting $2,400 a year! Investment dressing requires you to pay more money per item of clothing, but you are going to be getting high quality items that will look and feel great and last a long time. The trick is to spot these smart buys that will help you build up an investment wardrobe that you can use for years to come.

Know Your Colors

Getting your colors done does not seem to be as much the rave as it has been in years past. This is a mistake. One of the smartest investments you can make to always look great and to not waste money when you shop is to get your colors professionally done so you feel confident a color will look good on you before you make a purchase.

Look for Timeless Pieces

There is something to be said for the little black dress that is appropriate for all occasions. If you look for clothing that has lines that aren´t trendy, but always look good, no matter the latest style, you have a winner. This includes pencil skirts, sheath dresses and simple blouses. These are items of clothing that could hold their own in any decade, not for being at the height of fashion, but for their simplicity and quiet class.

Go for Quality Fabrics

Paying more for clothing that is made of better fabric is a smart decision. In fact, the type of fabric used in your clothes can make all the difference in how good you look. A cheap polyester dress will look far worse than the exact same design in a classy linen blend.  Choose the better fabric and you won´t regret it. Real silk, linen and wool are all fabrics that look terrific and will help build your investment wardrobe. Blends are fine too. Wool blends will be less itchy, linen blends will wrinkle less and silk blends will usually breathe more.

Remember That More is Not Better

Having a few expensive, classic pieces of clothing in your wardrobe is worth far more than having two or three closets full of cheap clothing that will never pass as good quality. Make sure you remember this when sticker shock hits!

If you have traveled to Europe, you have probably noticed how great the men and women look. They do not have as many clothes in their wardrobe yet everything they have is made of the highest quality.

Make It All Work Together

The best way to build your investment wardrobe is to plan your entire wardrobe for versatility. Having two or three pairs of pants, three to five blouses, a couple of skirts and a nice jacket and suit can actually work for you if you plan it. Choose just two or three classic colors that all complement each other and you´ll be able to mix and match your entire wardrobe, creating dozens of different outfits. Throw in a scarf or two and a couple of different belts and accessories and you can have even more looks, all with just a few select items. Opt for mostly solid colors rather than prints and you´ll have more combinations available to you.

Remember the Shoes

Choosing the best shoes available will also enhance your look. Invest in a few pairs of good quality, sensible shoes and you will be able to wear them with every outfit. A couple different high heels, a pair of flat shoes and perhaps some boots or sandals, depending on where you live, will serve you well and when chosen in classic colors that suit your wardrobe, you´ll never have any problems putting together a great outfit.

Investment dressing is not a trend it's a classic way to create your wardrobe and it´s one that is well worth jumping on. Take a few minutes to plan out a cluster wardrobe and choose a couple of colors to base it on. Then it´s time to go shopping. Stick to the plan, choose high quality items and at the end of your day, you´ll have a wardrobe that will last you a long time and suit any occasion.

Plus Size Tips to Help Clients Look Great

Are you consulting with Plus Size clients? Here is a tip sheet for you to hand out. Often, women who are plus size feel that they simply cannot look good. Not true. While it can be difficult to find something attractive when you are larger than the average sizes, it is definitely possible to put together outfits that look fabulous every time. Being plus size does not doom you to a life of black outfits. Plus size women can look great all the time; it is just a matter of choosing to follow these ideas.

1) Start With a Strong Foundation

No matter what your outfit, be sure to start with figure-enhancing foundation garments. Bras, slips, pantyhose, and even a comfortable shaper can make a huge difference. You want smooth lines underneath your clothing so the eye goes where it should and not to a bulky undergarment pushing through.

2) Make It Fit

There is a silly myth that larger women should use loose-fitting clothes, but that is actually not a good idea. Clothes that fit your body, no matter what size, will always look better than bulky clothes that hide your assets. With a nice, fitted shirt and pants, you will always look much thinner you look than in a baggy sweater.

3) Darker Colors Are Slimming

Bright colors do make you look larger. Don’t dismiss them – balance them with a darker color as darker colors make you look slimmer. Black, navy blue and burgundy are all very classy options that will make your clothes look better on your body. Add some darker neutrals to your wardrobe to help you look great.

4) Prints Should Be Proportionate

Have you ever seen a plus size woman in a dress with a tiny print all over it? It usually results in making her look far larger than she actually is. Much like a petite woman´s body would be overwhelmed by a large print, small prints are not usually suitable for larger women. Sometimes a small print combined with a bold larger colored stripe can look great. Evaluate each print option individually knowing that the smaller the print the bigger you will look.

5) Avoid Stiff, Bulky Fabrics

There is no need to bulk yourself up by using fabrics that stand out from your skin and add visual weight. The same goes for ruffles or layers. They add unnecessary bulk to your look. Rather than going with stiffer fabrics, look for ones that are light and flow without clinging, as clingy fabric just enhances any bulges.

6) Keep Accessories Proportional

What you use to enhance your wardrobe counts too. Everything from earrings and necklaces, to belts, scarves and handbags should be scaled to your size. A tiny clutch or delicate chain will only serve to make you appear larger than you are. Make sure your jewelry and other accessories are proportionate to your size for the best results. Do not hesitate to wear bold statement pieces. Leave the dainty earrings to the petite ladies – on you they will look out of place.

7) Wear What You Feel Comfortable In

All these tips can be helpful in creating a look that makes you feel confident and look great no matter what your size. No one looks good when they feel uncomfortable, make sure you also choose clothing that makes you feel good and you are comfortable wearing. The confidence you display when you feel at ease will shine through and help enhance any outfit.

8) Time For a Closet Review

It is important that you always feel you have some great outfits to wear. If your size fluctuates, keep only a few outfits at your smaller size, not a whole closet full. If you do, you will feel like you have tons of clothes but you never have anything to wear. Go take a look at your wardrobe and do an honest assessment of what you’ve got and what you might need. Try things on, send anything to the cleaners that needs attention and send anything to the seamstress that needs mending. Invest a few hours in putting different outfits together, and deciding which accessories finish out the look.

Follow the guidelines above and then go do some shopping to fill any holes in your wardrobe. With a little attention to your look, you will feel and look great every time you get dressed.

How to Modernize Your Headshot

Are you stuck in a nineties rut with your head-shot? Is the background color of your head-shot photo blue, khaki or white? If so then it’s time to modernize. Recently I took a look at the last round of head-shots I had done 6 years ago and realized that not only had styles changed but I had changed as well. My hair is a lighter shade, my face more mature and my attitude more confident. I wanted a new image of myself that reflected these changes. Taking another “portrait studio” head-shot didn’t feel like the best option to reflect my new attitude! As image consultants it is our professional duty to present a successful and updated image but nothing says “outdated” like a headshot photo that looks last decade. Yes, I know, there is such a thing as a formal head-shot (basic black, blue or white background) and these are okay if you (or your client) need to appear “corporate”.   Image, fashion or style consultants should look modern, in style and approachable to their clients, even corporate ones. Clients look to you to set the tone for the consult and if one of the first things they see is a boring, uncreative head-shot they can  jump to the conclusion that that’s who you are. Remember, you only make a first impression once.

Many of our clients are also looking for advice on how to take a profile photo to look fashionable, to attract others or to promote their personal brand. A good headshot can do all these things. So lead by example. And keep in mind that on social media people change their profile/ head-shot images monthly, weekly, or even daily, so sticking with the same image month in month out says you aren’t keeping up with the times.

Here are a few tips for transitioning to a modern head-shot:

  • Look for and hire a good photographer using outdoor lighting, interesting props, and colorful interiors, not just solid color backdrops or green screens.
  • Arrange for the photographer to shoot in environments that reflect personality (your consulting studio, a fashion showroom, or a boutique, for example).
  • Visit Pinterest and key in “modern head-shots” – you will get lots of ideas and inspiration.
  • Don’t rely on your iPhone or amateur photography when creating a head-shot.
  • Don’t limit your creativity when composing the shot – have fun, be yourself but with the goal of creating a photo image that conveys a modern sense of style – you are, after all, an image consultant!
  • Finally - don't be too wild with color, props or poses. Be authentically you and project your personality in your photo.


Check out this site for ideas of successful head-shots taken outdoors with interesting backgrounds.

Google “cool head-shot photos” to see how others are transforming the head-shot of old!

Gillian Armour, AICI CIP

Why It's Key to Create a Tagline for Your Blog

Blogger TaglinesThe key that unlocks the sales potential of your blog is to find a single sentence that becomes your selling handle. This sentence, known as your tagline, states what question or problem your blog answers and the benefits your blog can provide. You can then use that tagline/sentence in every piece of sales and promotional material, and every time anyone asks you about your blog. Ultimately, if you've written a blog that solves a problem or presents a new technique, your blog will bring in both traffic and profits. So be sure to write a tagline sentence that sums up what problem your blog solves and what the benefits of your blog will be to the readers who read it. And then watch your market come to you!

Your blog description—which you can set within your blog platform interface or your HTML—is what describes your blog or website in search results (see example next page). Be sure to use your tagline in this description to give searchers a fast snapshot of what your blog is all about when it pops up from a search engine.

Using the right words in your description will also help bring your site up in a search result list. When a user types in a phrase such as “fashion blog”—or keywords more specific to the type of blog you are offering—your blog should appear as high in the list as possible.

Speaking of keywords, the words you use as “meta tags” (another helpful way to bring traffic to your site, from within your blog hosting platform or HTML) should be very specific and targeted, and should only describe two or three of your key topics, at most.

Search engines (especially G**gle) have built in language that alerts them when a website is abusing keywords.  They know, as we know, that keywords attract attention.  But users have been overly using keywords on their webpages and this abuse has caused Google to reject sites from their search engine. Don’t ask me how this works, it’s a secret that only G**gle knows. Sites that abuse the use of keywords will pay the price in the end.  You will likely lose traffic and defeat the purpose of your hard work to get noticed in search engines.

If you would like to turn professional and need to train to be a successful Fashion Blogger you can enroll today in our Fashion Blogger Online Certification course.

Student Questions

editors note: this month we are posting our top ten MOST ASKED questions students list when they are in our Image Business Start Up course.

Why would you create a business plan?

It took me the first two years of blindly managing my business before I realized the power of having a plan on paper.  Once I committed my plans to paper a focus came and my business started to take shape much quicker.  I do not advise that you start a business without a structured, well thought out and developed plan for growth.  Creating a business plans helps one to focus on the who, what, where and why of the business.  It gives the owner of the business a focused intent and establishes the steps to take to achieve success.

A business plan is also required if you are seeking any kind of financing or financial backing.  Creating a business plan establishes the sales, profit (or loss) goals for the business and outlines the steps needed to achieve those markers.  A really good business plan will also include any strengths, weaknesses, opportunities or threats (S.W.O.T. analysis) to the current business model, to the future growth of the business and to its long term success.

A business plan is also a way to measure the growth and success of the business once it’s been active for a while.  Going back to review the plans you made for the business gives you a checks and balances picture and can then help you to take steps to adjust for increasing marketing and therefore increasing sales. My business plans used to be one year in length, now they are thirty days maximum and sometimes I do weekly plans to keep my business goals in check.

Next week we review the question "What are the tools a fashion designer can use to market, promote and sell their work?"

How Does the Wardrobe Stylist Fit Into the Styling World?

There is a significant difference between a Costumer, Costume Designer, Wardrobe Stylist, Fashion Stylist, and Image Consultant.  A Costumer works with the production team on movies and TV shows to create the vision of the costumes and the Costume Designer manifests the vision. The Wardrobe Stylist works hands-on with the actors who are wearing the costumes and the Fashion Stylist does the task of dressing the actor, accessorizing and sometimes tracking the inventory in the wardrobe department. A Wardrobe Stylist also works with private clients editing, curating and styling their clothing choices. The term “wardrobing” means to manage the wardrobe requirements of a project, whether it is film, television, stage or theatre.  The Wardrobe Stylist works with the Costume Designer, the Wardrobe Manager, the production crew, and others.

In general, the Wardrobe Stylist is supplied with directives for fashion coordination from the Wardrobe Manager or the head Costumer.  Depending on the budget you may also be supplied with a story line or design brief from the Costumer.  The design brief can include photographs of ideas, fabric swatches, color palettes, notes about the characters, notes about the scenes, the location, the story and other pertinent details that will help the Costumer create the outfits and costumes the actors wear to represent their characters.

Much of the work the Wardrobe Stylist does is a team effort.  S/he works closely with the Costume Designer (or clothing designer), the art director, the photographers and the stylists that are on set (or on project).  His/her people skills have to be professional and diplomatic.  Since styling for a project is always a team effort, employing multiple creative types, the Wardrobe Stylist needs to be able to negotiate egos and personalities well.

It’s important to know the hierarchy and the job description before you begin, so always check with the set, stage and costume designers for their input before you start work on the project.

You will be asked to supply costumes from wardrobe that fit a particular scene or storyline so it is important you know the inventory.  Most costume departments keep very careful records not just about their inventory, but also about when certain styles were worn, by whom and for what purpose.  The career tracks of Fashion Styling and Wardrobe Styling can, of course, have overlapping skills and techniques.  A Fashion Stylist can and does process wardrobe styling for clients and a Wardrobe Stylist can and does work with celebrity and personal clients on their personal style.

For the purposes of our online training courses we call a Wardrobe Stylist someone who manages the wardrobe, owned by an individual client or a corporate client, such as a movie studio, a fashion retailer, fashion designer, or photographer.

If you would like to know more you can purchase our bestselling book on Amazon "The Professional Wardrobe Stylist" or just sign up and get your professional certification today!

Our 2014 Student Forum Top 20 Tips for Image Consultants

One of the most rewarding parts of a shared community in a learning system such as ours is that students get to share with each other.  In 2014 we were overwhelmed with great advice from our consultants in training. They shared some wonderful feedback on how they practice their craft and how they work with clients.  We gained insight into a global perspective on image and style consulting as well.  It was a bit of a job to cull the responses down into our top twenty but here they are for you to enjoy as well.  We heartily thank our students for sharing. Gillian Armour, Director FSI

Share At Least One Tip Of Advice That You Use When Working With Your Clients On Their Style And Why You Do This

Note: These are not edited. We are posting them as they came in from all parts of the world! The joy is in the sharing and we thank all of you who do so!

1) I love fashion and getting the knowledge on the history, will be very rewarding in my role as an Image Consultant. When I began working with my new clients, in the beginning of my consultation, I would like to provide a brief fashion history overview. I will also educate on the diff of Ready-to-wear and Mass Market fashion. I want my clients to understand the quality is important and an investment. Providing these clear overview I believe will allow them to understand how important their image is, and the quality in selected clothing shows, according to the price paid.

2) I work in a television environment - so when we bring talent in - we work a little backwards and look at our items we are selling (fashion items) and our team of talent and figure out which styles will look best on which talent - to showcase our items on television in their best light.  One thing that is very very important in this process is thinking about who is buying this product and what styling they would like to see - shoes, model ages, sizes, jewelry and pull together an image or several different images that fit our customer's lifestyles.

3) 1st when I meet a client I will go through her album of photos or digital photos and see what she used to wear and what she likes to wear and also I will ask her what are her favourite outfits and have a little chat about herself and her lifestyle so I can be able to edit her wardrobe and style of garments she wears.

2nd I will take a photo of her after asking her and telling her my steps of before and after so she can observe the difference and notice the make-over.

3rd i begin to work upon the data i gather and i take her opinion in every step and ask her to take a look at what I have chosen for her after explaining to her as a consultant why this is better.

4th begins the active part and the action after shopping which is to finalize the look.

4) In the initial consultation, I ask the client to share their vision of themselves.  I let them know that it is my goal to deliver on the vision of their ideal, empowered image.  Visual aids are extremely helpful to share examples of fashion, hair and makeup and lifestyle.  Storyboarding to communicate what the client's goal looks like is a very effective tool in the image making process.  After completing the assessment of the client's body type, I invite them to make a Pinterest board ( or collage to assist them in creating and sharing their desired image.  I suggest that they share it with me, to put it somewhere in their home where they can see it often.  This allows the makeover process to be dynamic, inspiring and fun.  It starts to turn the client's dream into reality!

5) During my initial consultation as an Image Consultant, I will discuss with my clients their vision and expectations for the service. This helps us to become clear on our goals and objectives for each session. This method also helps the client to focus more on what they’re really looking for in this service and assures me I can meet those expectations. With the vision and expectations set, I can then focus on meeting the client’s expected outcomes.

I want to also make these sessions fun and interesting for the client. They should be able to learn new things about themselves such as their best colors, cuts and styles while also exploring new trends they can wear to spice up their total look. For example, if while completing their personal style questionnaire, I discover they are more interested in a romantic style of dress but are wearing classic, conservative style clothing, then this may be an area where we identify clothes that fit more of their own personality. My vision is that these sessions are memorable to them and make them feel special. I want to create experiences that last and that keeps them coming back for more.

6) I always try to make my clients fell comfortable and relaxed by offering some form of refreshment before we get started. I then proceed to having a brief conversation and then get into the session of filling out the questions step by step. I have observed that most people are not sure what they need and i do believe as Image Consultants we are to guide, inform and enlighten. What a great job.

7) I believe that people become their best selves when they're dressed and groomed according to who they authentically are inside. Self-esteem shines, and confidence sky-rockets! Through images of celebrities and well known people, I'll show how each has established a particular "brand" that tells us who they are. Would Mother Teresa wear red lipstick? Would Cher wear flouncy frills? Likewise, I'll help my client determine her own authentic style sense, and then help her choose clothing and colors that showcase her unique, personal brand.

8) I like the fact that you want clients to have their own individual style. My aim as an image consultant and fashion stylist is to make sure women look to themselves for inspiration, and not try to look like a particular celebrity. In this fame driven world, I believe that individuality often gets lost in the mists. We often see, especially in hair salons, women walking in with a picture of a celebrity, and asking if the stylist can make them look like it. I see nothing wrong with being inspired, however being identical to someone else should never be the goal. Emerson said it best when he claimed "Imitation is suicide".

Therefore, when i work with my future clients, my intention is to make sure to pass on that they, as an individual, are enough. They have to find a style that showcases their personality and taste, not someone else's. I want to be able to dress them first with nurturing, and then proceed to the fabric.

9) In my opinion, success and mutual understandings with clients directly depends on consultant's personality. A consultant should aspire to be a miscellaneous learned person (to know the basis of composition, history of culture, etiquette, declamation); be empathetic, attentive and diplomatic; should be able to accept people the way they are, not blame or impose ones preferences; keep learning, practicing and self-improving. Relying on the firm basis of theory, it is necessary to find unique features in every person that in the end help to form a perfect individual image.

During the first meeting if the client does not mind, I will ask questions and try to learn more about his / her preferences. For example, what books, films and music he or she likes; what motivates and what depresses; most and least favorite colors; the main goal in life; favorite destination for a vacation; the happiest day in life; if he / she likes regularity of spontaneity, peace or speed, loud companies or quiet get-togethers; I'll ask to tell a little about family and friends. It can be in the written form, such as a colorful questioner, or a spontaneous talk.

10) I have thoroughly enjoyed the first module as it has provided me with a wealth of knowledge and ideas. I'm taking this course to begin my practice as an image consultant so I am not speaking from experience; however, I believe that when possible it may be useful to do the initial consult in the client’s home. First, it would provide for a relaxed environment. Second, it would give me an opportunity to take in an aspect of their lifestyle (how is the house furnished, are the furnishings expensive, is it tidy, messy, comfy, what colors are used, etc.). Finally, I could get a peek into their closet immediately and my client could show me (and possibly try on) favorite pieces, items they love/wear frequently, and those pieces they dread to wear. Then our follow up appointment would be back at my office.

11) One of my tips for been an Image Consultant is getting to know your client first, asking him or her basic questions about their  lifestyle what do they do and want to accomplish in their life so I can get a better idea in what they will like. What kind of job they have, if they have lots of social events, stay at home mom to a successful business women. When I have that part clear I can start giving them my opinion in their image in what do I think it would work for them best.

Another basic question is asking them what kind of clothes they usually wear, colors, shoes, pants, skirts because the most important thing when dressing up and shopping for new clothing is to ask yourself if you feel comfortable with that piece of clothing, also if you can wear the piece of clothing that you selected on either daily basis or a night out. Clothe that you enjoy and feel comfortable using all day long it is very important that you can identify to have in your closet.

Remember that their some certain pieces that you must have in your closet: the basic white tank, little black dress, the year round booties (trend), the basic flat and most important leather is forever it is a classic while last you forever so do not get rid of leather jackets or skirts. Also the basic colors in your closet that most likely are year round and flattered almost any skin tone are: white and black.

12) Because of my age and stage of life, I am very involved with young mothers. These are women who went from being fashion forward ladies to living in yoga pants and tee shirts. They don't know how to get back into fashion, because they feel like they fell asleep at 23 and woke back up at 31! When working with young mothers, I think it is important to make them feel validated in their work as a mother, but show them that it IS POSSIBLE to be a young mom AND be fashionable! Encourage, Encourage, Correct!

13) I am pursing image consulting because 1) I enjoy fashion and color 2) I like helping people feel new and improved giving them a better sense of themselves. I work in the tech industry and plan to do image consulting as a side business so start up I will hold informational sessions at my work place and my friends’ work places. This will give them a taste of what to expect from an image consult.

14) When I normally give a tip to a person about clothing and style, I always look at their body type. I often see that people do not wear the appropriate clothes for their body, for example a person with a round body shape wants to dress like an hour glass body shape person and it does not look right, I see this all the time.

Also, you need to know what colors match with your skin tone, for example I know that yellow pastel does not look good on me because my skin is pale.

Accessories, for me if you are petite you cannot wear big and heavy accessories, those are for taller people. It does not mean that you can only wear small accessories but you need to be careful that you will not look overcharged with the accessories.

I always encourage people to take the best from themselves out. It does not matter if your dress costs $3500 or $40 you can always look great if you learn what to wear. Get inspired!

15) One thing I do in closet editing sessions is to see how their underwear fits their body. I used to be a fitter for a specialty custom-made underwear designer and I learned how important it is to choose the right underwear and the factors that influence its fitting. Elements such as the size, shape, placement and impact on fitting of outer garments are all critical. A slight adjustment of the bra straps can raise the bust point, make their bust fuller and slim the waist line. The client can ultimately look slimmer and younger without losing kilos.

Whilst I undertake a wardrobe audit, I also check how their underwear fit their body and see if advices on their underwear would help them looking better. However, I'm aware that it could be one of the most intimate things to advice on, so I do make sure if they are happy to get advice on it first. Since a lot of women are not accustomed to get a professional assistance when they buy their underwear, my advice is quite often a good surprise for them.

16) I would like to share an experience I had with a stylist about 4 years ago.  On meeting she asked me what areas made me most self-conscious and I replied that my tummy did.  She proceeded to dress me in clothes that hid my tummy - loose t-shirts and jeans that gave me a tummy tuck.  I left her thinking that she was amazing but that my problem was much worse than I thought.  My whole style became about hiding my tummy.

A few years later with a bit more experience I realized that at 2-3 [pounds] under my ideal weight the only tummy problem I had was in my head!  She was just 'doing her job' - getting me clothes that I would feel comfortable wearing, in a certain time frame and getting paid.  The moral of this for me is that we should not underestimate the influence we can have over our clients, their self- esteem and their lives afterwards so we need to be mindful at all times that it is a positive one.  My tip is to be honest and supportive at all times and never meet a client unless you genuinely care about their feelings.

17)  My philosophy for consulting follows the same line as my philosophy for life in general- always seek to identify and focus on the positive first!  Regarding "problem areas", I simply identify them with my client, and always remind my client that no "perfect" person exists.  A well-styled and constructed wardrobe should be meant to flatter.  If we help the client in choosing the correct clothing for her body type, this will be accomplished. I feel there is no need to "dwell" on any problem areas- at least not more than we focus on all the beautiful attributes of our clients!

I agree that caring is an important component in what we do.  In fact, I believe any occupation where one works directly with people, this is essential.  For example, imagine there are two doctors- both equally intelligent and equally skilled.  However, one robotically does his job, never stopping to consider the patients feelings when informing of a diagnosis or administering treatment, while the second doctor smiles, displays empathy, and always makes certain that the patient is comfortable at every level during interactions.  Both doctors would be considered "professional", but which doctor would most patients prefer? I think about this every time I find myself in any role where I work with people.

18) When I am working with a new client I always encourage them to try on something they would not automatically pick for themselves. I find that so many woman discount clothes simply by looking at them on the hanger saying the size is wrong or they only wear a certain color, they don’t like their arms etc. etc.). They are often surprised at how great they look once they try something new on and by trying something different they get a better idea of what flatters their body shape and suits them. Equally I advise my clients to get to know their body shape and to look at the piece of clothing rather than the size on the label as these can vary so much from brand to brand.

I live in a rural community where camouflage is not a fashion statement but a way of life. I constantly here ‘I like to be comfortable’, but I believe that comfort does not have to equal lack of style and help my clients to understand that it is just as easy to put on a flattering pair of pants as it is baggy, elasticated ones. I am passionate about looking good (anything that makes our lives more interesting can’t be a bad thing) and I put a lot of effort into making my store/studio an inspiring and creative space filled with quality fabrics, beautiful patterns and color that will help to inspire people to create their own stories through their dress.

19) This is such a great tip.  It has happened to me so many times I have been out shopping and one of my family members will say "just try this" or for fun we should be silly and try that.  It is always either a style or a color I would not naturally pick for myself.  Over 50 percent of the time I am stunned at how it works.  So i like you will encourage the clients to keep an open mind for a few items that may encourage them to step out of their comfort zone while giving them most of what they are comfortable in via color and shape and cut.  NOT based in size!  you are right on the money.  Sizes fluctuate!  Thanks for the great tip.

20) Tip to make the Initial Consult an enjoyable experience for my client: Because some clients are prone to stressing out a bit before the Consultation, it is my job to make the client feel relaxed and safe by building a relationship based on Confidentiality, Professionalism, Trust, Integrity and Honesty. How and When do I do this? During our first contact, usually a telephone conversation, I am polite keeping the conversation to the point and emphasizing that all her personal data will be protected (Confidentiality). I give her a quick guideline of the process that is going to follow when we meet personally such as: dress code for her body measurement, make up, filling forms and style personality questionnaire etc. (Professionalism). I assure her that our meeting is going to be an enjoyable and exciting experience, and that the day is about HER! I share with my client that my aim is to style her according to her personality, lifestyle, tastes, and hobbies so that she feels amazing and still feels herself at the end of the consultation (Trust). This is done always in accordance to her Budget and needs (Integrity and Honesty).

And a small tip for the day my client and I meet: I make sure my studio is clean, tidy, lightly scented with essential oils, correct room temperature, low volume music playing in the background (to her taste) and refreshments are offered, all creating the right atmosphere for my client to feel special!

©All Rights Reserved - Fashion Stylist

2015 Trends in Fashion, Style and Image Consulting

As the economy heats up more people are returning to traditional work (as opposed to gigs) and will be seeking career advancements.  There will be an increased need for standards in appropriate dress. While appearance standards in recent years have trended toward the casual, as more people started working from home, the overall fashion trend is toward a higher level of style.  This was obvious on the recent Spring Summer 2015 fashion shows where a ladylike sensibility prevailed. Current fashion is also being influenced by eco movements as can be seen in the proliferation of organic and sustainable clothing coming on to the market. This look, while trending, is a casual look and suits the client who works in incubators, collectives, and casual environments but not in the corporate world.

Let’s take a look at the generational needs of our clients for insight into how we image consultants can be of service to both the casual dresser and the corporate one:

The BOOMER generation (age in 2014 = 50 to 68) is becoming focused on the slow fashion movement; the “maker movement” of handcrafted, handmade, one of a kind, custom and “reuse, recycle, reduce.” This generation of client is turning her wardrobe over to re-sale shops and investing in higher priced, higher quality clothing (some prefer luxury labels, others the upscale contemporary designers such as Donna Karan, Eileen Ford, Michael Kors, Calvin Klein etc.). She is a fan of the swap party – trading in unworn clothing for new looks others are also swapping out.

This generation's woman is also aging and her body most likely changing. She is looking for comfort in clothing, preferring a relaxed fit and style.  For this age group the ath-leisure clothing style works well. “No matter how absurdly silly that sounds, there’s a huge audience right now for this “new” category. Apparently, roughly half the people buying “activewear” these days are buying it for “nonactive use, as casual and everyday-wear,” according to a recent study.” Kristin Tice Studeman, blog post,

  • Potential services for this client could include closet auditing, swap party planning, transitioning into active wear for wardrobe needs and personal shopping to athletic stores (Athleta by Gap, Target, Top Shop, Ann Taylor) for starters. For the slow fashion fan an online shopping session for handmade, hand crafted clothing from would be fun.

For the GENERATION X demographic (age in 2014 = 38 to 48) there are micro-trends taking place. This demographic is experiencing second and third careers, venturing into a business of their own or entrenched in a long term career.  Their fashion needs reflect their budget and clothing choices are less about what is trending than about what can become a classic item to add to her wardrobe. Gen X has matured out of the trendy fashion scene but still likes fashion,  in particular fashion that creates a unique image since attraction is still relevant to this age group.

  • Potential services for this client could include closet styling, wardrobe shopping, accessory coordinate’s sessions, suit tailoring and non-verbal communication sessions to help her improve her executive communication skills.

Bloggers are becoming more influential with their extreme focus of such things as OOTD (outfit of the day) and social causes. Their influence impacts the street style and what is worn by GENERATION Y (age in 2014 = 20 to 37 years old).  This demographic group is now becoming the most powerful shopping group of any generational demographic and fashion trends reflect this pattern - styles are trending toward a 1970’s vibe (vintage to this age group, sexy, powerful and speaks to liberation and freedom). Gen Y also seeks unique, hard to find looks.  Some in this age group love to mix up their looks with clothing and accessories from fast fashion stores (Gap, H&M, Zara, Cos etc.).

  • Potential services for the Gen Y client could include vintage store shopping, Eco-fashion hunting (this age group favors sustainable clothing), fashion show escort to fundraising fashion shows, or fast fashion shopping to spice up a tired wardrobe.

All three of these generations can be found in the corporate work world. At the corporate level more and more women continue their upward striving toward the glass ceiling. Although the numbers are low (women currently hold 5.2 percent of Fortune 500 CEO positions and 5.4 percent of Fortune 1000 CEO positions) these women influence others to excel.  Their personal image sets the tone for other women working within the company. Yahoo employees saw an uptick in dress standards when Marissa Mayer took the helm (Wall Street Journal, May 2013) - “It’s exciting to have a female leader that you can all sort of look up to, and she is stylish,” said Jennifer Romolini, editor in chief of Yahoo Shine. “We’ve all upped our game.” Your clients will benefit from upping their image game with your help.

In 2015 consultants will have ample opportunity to tap into new markets.  If you have been working with one generation it may be time to explore the needs of others. Your services are always needed and you can grow your business by focusing on these targets this year.

©All rights reserved: Gillian Armour AICI CIP

10 Reasons Why Your Image Website Needs a Makeover

In our ongoing quest to provide the best products for image consultants we do a LOT of research to determine what can help them. We look for good ideas and problem solutions for consultants; Our social media and blog posts frequently reference free resources and tools,  including exciting new tech inventions that consultants can use to further their business growth.  We do this because our mission is to support consultants in their efforts to become successful.

During this research we have discovered a serious issue facing image consultant pro’s – they generally have horrible web sites! Yes, they do. But before you go calling us out for exaggerating this issue try Googling ‘Image Consultants’ yourself and review the websites as we have been doing this past year.

So many consultants drop the ball when delivering a site that promotes their services - we’ve all seen those text heavy sites with fonts so tiny you can barely read them, or text that is too large or out of date/ out of style.  We’ve seen visual images that have nothing to do with image consulting (a high-rise office building?) that take up the entire landing page.  We’ve seen pop-up boxes on the front page asking for your email (I don’t even know you yet and you want my personal details?) and we’ve seen awful video presentations with amateur speaker styles. Why is it that these are the “professionals” who are consulting others on how to look and be professional and yet their public image is really bad?

It is not fully the web-owner/ consultant’s fault; we get that it is hard to have the right combination of marketing, graphic, editorial AND tech skills needed to present a high quality, targeted, thoughtful and beautiful website.  Try putting together a Word Press site, as many consultants do – it’s difficult.  Even the simplest site construction can go horribly wrong, and if you decide to add a few plug-ins to your site, you can really mess up the user experience.

A website should be easy on the eyes, easy to read, require just a few clicks to get THE information needed fast.  All potential clients want is a beautiful place to visit where they can get what they want without having to experience these top ten barriers to getting to YOU:

  • force the reader to read too much – most people have been active on the internet for a while and expect a seamless reading experience with few, but focused, words.
  • make them search your site too much to find how you can help them. More than two clicks to buy and you’ll lose them as a customer.
  • force them to overcome your pop-up message boxes and watch your boring video
  • make them wait and wait and wait for your site to load – too long and the viewer takes off and thinks poorly of your skills in delivering a product!
  • hurt their eyes with your non-web friendly colors, fonts and animations
  • disappoint them when your blogs or “news” hasn’t been updated in over a year
  • make them read all about you, you and you but offer no insight into how you can change their lives for the better
  • lure them into being unwitting victims to your product marketing (coffee cups or mouse pads anyone?) ads, links, photos and more!
  • offer them your myths about image (ten seconds, seven seconds, and even twenty seconds to make a first impression? Nonsense!  Impressions are immediate when the eye lands!
  • give them a design that’s “responsive”, “parallax”, with sliding slides gone crazy etc.!

You are an image consultant, not a tech firm selling a website – do not drive your clients crazy with confusing navigation, graphics, photos and more.

We do get it.  We really do.  Your consulting web-site is your image and it’s your one opportunity to make that important first impression.  This is why we gave this new project, (product), a lot of thought.  We worked with developers with a keen sense of modern style directing them to design website templates that provide consultants with a ready-made FASHION IMAGE and FASHION STORE.  We directed the designs to be compatible for working image consultants, easy to manage and easy for clients to navigate.

Now you can put your best impression front and center.  With our guidance you can customize the fonts, colors, logos and pages of your site, choose which categories of merchandise you want to feature in your web store and choose whether or not to have interactive blogs, collages, and news feeds.

If it is time for your public image to have a makeover we are ready to help you transform your site into a beautiful, seamless, easy to navigate and contemporary one that offers your potential clients a good look at you, how you work and how you can help them.

We want to help you have a gorgeous online image and our main goal is to give you a professional, fashion consulting website worthy of an image consultant’s image!

©All Rights Reserved Gillian Armour, AICI CIP

Three Great Tips for Success in Our Online Courses

Taking courses online is a great way to earn education credits. They are a good choice for young students and working adults and working consultants. These courses offer convenience and flexibility that traditional colleges can’t match. However, these benefits come with some drawbacks that you should be aware of. These three tips will go a long way to making your online classes successful.

Time Management Skills

Time management is crucial to success in online classes. Online classes do not have set meeting times. You log in to your virtual classroom whenever you want, and do your work. There is no one but you to make you sit down at your computer and get it done.

You are responsible for reading your syllabus and class instructions, and getting your work turned in on time. There may be several discussion posts due each week on different days. There may be case studies, projects or papers due each week. You have to manage your time to get your school work done around all of your other activities.

This can be especially difficult for working adults. Your job, family, and other obligations can all make it hard to find time for school work. You have to be disciplined and make the time you need.

Reliable Computer Equipment

A good working computer and Internet access are good to have for any college class, but they are a basic necessity for an online class. Everything you do is on your computer. Everything you submit to class is via your Internet connection. If these are not reliable you will find yourself very frustrated and quickly falling behind.

Another necessity is a good computer backup system. There aren't many worse feelings than having a 20 or 30 page paper disappear forever when your hard drive dies. Backup all of your files regularly and avoid this problem. Keeping copies of them on a USB drive is a good idea also.

Even the best of systems sometimes fail. Your Internet goes down, your computer crashes, or your electricity goes out. That is when you will be glad you had an alternate source of Internet access. The local library, a café, or a friend's house all are good options. Take the USB drive that you keep copies of your files on with you, and you can keep right on working. The best alternative is saving your files to a cloud account where access and retrieval are easy if anything goes wrong on your home computer.

A Quiet Workplace

Lastly, you need a quiet place to do your work. You need to be able to concentrate. You may have webinars that you have to attend, complete with video and audio. You will have textbooks to study and assignments to write. You have made the time to do your school work, now you need to give yourself a suitable workspace to do it in.

Online classes can be rewarding and fun. You get to do your work on your schedule, from the comfort of your home. This also means that you have to be a self-starter and be able to manage your time well. Start your online learning experience off right. Make sure you have these three building blocks of success in place.

We Surveyed an Image Consultant..You'll Love What She Shared!

Each of the trainees in our Image Consultant Certification course is asked to complete 10 survey questions. We are especially impressed with the thoughtful and delightful Gina Novish who provided us with excellent responses. We do believe in grads helping grads become successful and in that spirit Gina agreed to publicly share her thoughts, advice and experience with you today. Gina can be found at Impact Styling.

What is your niche? (who are your target clients, what specialty do you consult on): As an image consultant in Los Angeles, California my niche clients are entertainment industry professionals. Mainly actresses and actors, but also directors, producers, casting directors, and studio executives. This is my target sector. The specialty is personal wardrobe fashion styling: building outfits for auditions, meetings, networking events and day to day life in the entertainment world.

What do you like the most about image consulting/ fashion styling? What I like most about image consulting and fashion styling is the creativity of creating outfits that flatter and empower the clients. I love that it involves the structure of dressing a person for their body type, coloring and personal needs with the alchemy of collecting pieces that work perfectly for a certain person. It is a gratifying (clothes can make people feel good and confident), flexible (I set my own schedule) and fun (I like people, stores and socializing).

What do you like the least about your image consulting work? What I like least about my image consulting work is lugging the tools of the trade: carting rolling racks, balancing my kit bag (a large on-set bag with scissors, lint rollers, measuring tapes, double stick tape, etc.) with my handbag on my shoulder and carrying bins for sorting clothing when doing a closet edit. Lugging bags and bags and bags of clothing to and from stores and clients homes and doing returns are things I like the least.

What is one of the biggest challenges you have had as a small business owner? Response: One of the biggest challenges I have as a small business owner is planning my schedule far enough in advance so that I can maintain a regular structure from week to week. This may not be realistic when working with entertainment professionals because their schedules are always changing. It might just be the nature of the business.

What is a highlight of owning your own business? Creating something that is a contribution to others' lives that is immediate and empowering. If someone puts on a jacket that actually fits them for the first time and they see themselves in a new and exciting way, that makes all of the work of owning and managing my own business seem like a breeze. Being of service to help people build their self esteem and achieve their goals in life by dressing well.

Do you think Image Consultants need to market themselves? Do I think Image Consultants need to market themselves? Absolutely. There is the need to educate the public on what an image consultant actually does as most people do not know. We can help strengthen businesses, careers, self esteem in general. Marketing and explaining our services helps build public awareness. To get Image consulting known and valued by the general public we need to market ourselves.

How should they market themselves? What has worked well for you? How should Image Consultant market themselves? First of all by being well dressed and groomed - therefore representing the profession. Using all of the tools we have as Image Consultants on ourselves to project a flattering, balanced, aesthetically pleasing image is our calling card. It is the open invitation for someone to inquire about our own cohesive style. We can then enroll them as clients.

Instagram, Facebook, Pinterest, blogging and other social media avenue are ways that I use to market myself and they have been effective in spreading images of my work. I have gotten clients this way. When a current customer shares social media links to my Pinterest or blog with another person it is an automatic piece of marketing that I use. I also use promotional postcards (digital and paper) to hand out to clients or leave with agencies, acting coaches and studios that I work with. I make them look intriguing and luxurious. The postcards look like fancy invitations. They are very effective in bringing in clients. Clients like to have a postcard and business card to hold onto.

What have you done to promote your business and generate more clients? To promote my business and generate more clients I have done a few things: I have given "complementary" one hour workshops with small groups of people at companies, studios and schools. This introduces styling to groups of people. They see that the process is not as intimidating as they might think and in turn enlist my services. I send out postcards. I email my clients when there are good sales in stores where I like the products and where I know the sales staff. I also give "complementary" mini sessions to people who would like styling and it would make a difference in their lives, but they might not have the financial resources at the moment. Those people in turn are very grateful and send referrals. Word of mouth is a way I (passively) generate business.

A few words of advice for new Image Consultants. A few words of advice for new Image Consultants. 1. Look at magazines such as Vogue, Bazaar and W for inspiration, not just blogs. The editors and stylist at the magazines are seasoned veterans and their work show a deep understanding of fashion and image. 2. Keep detailed notes and pictures of your clients and keep them organized. It helps to refresh the memory when working with them over time. 3. After booking a client immediately put their information and appointment time in your phone or computer. Loosing someone's name or forgetting when you have scheduled a client can be unprofessional and one can miss appointments that way.

Any regrets or mistakes you made that you would like to share? Any regrets or mistakes I have made that I would like to share? I regret not charging more at the start of my business. I initially made my rate too inexpensive and therefore my clients didn't always value the work we set out to do. I'm sure they wondered why I would do it for so little money…so they may have assumed I was not good at what I do.

I still make the mistake with working with the client too long (I want to help them so much!), not having boundaries, not charging enough and exhausting myself.

Thank you Gina for sharing. All of us here at Fashion Stylist Institute applaud your continued success and are always here to support it.

Going Global

This past week FSI had the rare privilege of certifying image, fashion and style consultants from six of the seven continents on Earth – only Antarctica went without a certified consultant – well, I bet we can guess why!! We made company history and for that we are thrilled. We certified a consultant or two in Asia, Australia, Africa, Europe, South and North America. We could do this because our courses and the content are truly global in nature; our technology tools the most modern and:

One – the need for men and women to look fantastic is universal. In our modern age there is no country NOT impacted by the need to dress up and look sharp (well, except for that lonely Antarctica!) and the human need to clothe is still one of our most basic needs.

Two – potential clients are on the lookout for certified professionals to help them. From student feedback we get we know that clients look for professional consultants who are certified. We offer a free global directory of graduates so clients can do an easy search for a certified pro to help them.

Three – our training portals are entirely translatable which means if you do not speak English you can still take the courses, understand the instructions, learn the material and certify. Our global students do this all the time. We show them how and guide them with translation tools that are easy to put to use.

Four – as an online portal we are always available to help students. We can be reached via IM, chat, text, email, phone and even snail mail. Not only are we always available but we have a super passionate network of instructors and mentors (and a few techs) available at the push of a button in your time zone!

Five – and, if you happen to reside in Antarctica we can certify you too because online consulting and online shopping with clients is easier than ever before – we know, we produce these courses – Facetime Shopping up next!

FSI proudly congratulates grads Courtney (USA), Rachel (USA), June (Australia),Tiffany (USA), Brooke (USA), Kanae (Asia), Carien (Africa), Gladys (Africa), Lydia (Asia), Teresa (Europe), Argelia (South America) and Olga (Europe)