Graduate Hunter writes a POV essay: I live in Boulder, Colorado which was recently name one of the top 40 worst dressed towns in the United States by GQ Magazine as recently as 2011. The majority of designers that are local concentrate on outdoor gear. Those designers include Pearl Izumi, Kelty, Spyder, La Sportiva- you get the point. Boulder is an extremely active demographic with a large number of the population participating in the professional sports arena. Whether it's skiing, running, kayaking, snowboarding or cross country skiing, even those that are not paid to do it like the pros spend a large part of their time outdoors. Boulder was also voted to be one of the fittest towns in the U.S., as well. There is a growing population of divorced singles that find themselves back in the dating world and would like a fresh start. Free of the baggage and sad memories of their past lives. With very little effort, say a new pair of dark wash jeans for a guy or a simple dress for a lady can easily help someone stand out from the sea of yoga pants and bike shorts. Boulder's style is beyond casual-whatever! Say you just hiked Mt. Sanitas - that would be fine for the day. Every day is casual Friday and Birkenstocks are formal wear!
One other designer that comes to mind is "Oh My Bag" which was started by a stay-at-home mom. The bags are super casual with a funky mix of designs and ric-rac details. They have recently started making skirts and gauchos for kids. The fabric and style is terry clothe which fits in with the super casual ideal Boulder lifestyle. I would say fashion design outside of the outdoor gear arena in Boulder is in it's infancy. I look forward to learning about new designers and what they have to offer.