by Gillian Armour, Certified Elite Personal Shopper

Recently there has been an uptick in students certifying with us as Professional Personal Shoppers. It’s my unscientific opinion that the trend goes hand in hand with the rise in spending online. Women (and men), feeling comfortable with the online experience, are shopping more and more with their digits and devices. The smart ones, recognizing that there are pitfalls, are turning to image consultants BEFORE they make the common shopping mistakes (some discussed below) - hence our enrollment goes up!

I got to thinking about the technology shift in shopping when I was interviewed by a fashion writer for input about the differences between online shopping and the in-person Personal Shopper experience. The following is my take on the trends happening in online shopping and what this means for...

Online Shopping V Personal Shopping by Gillian Armour PDF