“San Francisco is a city of filmmakers and film aficionados. It is also a city of designers, taste-makers, and fashion lovers. In the Spring of 2012, film and fashion (and fun) will unite at the inaugural San Francisco Fashion Film Festival,” (fashfilmfest.org)

This Spring 2012 San Francisco will be holding its first Fashion Film Festival at the Roxy Cinema, courtesy of San Francisco bloggers Adelle (fashionistalab.com), Annie (PoeticandChic.com), and Kim (JadoreCouture.com).

Through their passion and eye for fashion and film, these three local fashionistas have come together to create an event that will highlight the history of fashion and film in San Francisco. Through well-known Hollywood productions, to indie films, and documentaries we will get the opportunity to live through our favorite moments in fashion and in film. This effort is similar to one done recently in New York with Fashion In Film that Vanity Fair and the Film Society at Lincoln Center put together during Fashion Week in September - see Fashion in Film with Simon Doonan. I attended this festival and was super impressed with the moderators. Hopefully SF's efforts will include a panel of speakers who can give their take on fashion in film. After all we have such classics as Hitchcocks "Vertigo" (costumes by Edith Head) and "Flower Drum Song" (costumes by Irene Sharif) in our costumistory!

Some of the best periods of fashion, costume design, storytelling will be explored in the dramatic film category. Stories of designers and artists who have changed and formed the world of fashion, art and film will be told through documentaries. Local independent filmmakers are also encouraged to submit their work for the chance to be shown.

“The goal is to feature films that have inspired trends, beauty, design, and culture, and give attendees insight beyond the usual standard bearers of Hollywood and grant access to the creators and influencers who have affected style through film.”