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fashion blogger

Earn Money as a Fashion Blogger

Here is an excerpted article from my new book "Your Fashion Blog Start Up Guide"

Q: Can I earn money as a fashion blogger?

"The easy answer to this questions is YES. If you are a good writer, have a great point of view and can build an audience, you can earn a substantial living. But, it will take a lot of hard work.

The top ten fashion bloggers in the country (Sartorialist, Hypebeast, Advanced Style, High Snobiety, Refinery29, Man Repeller, The Beauty Department, Cupcakes and Cashmere, Fashionista) have been at it now for many years and have an established audience and built-in advertisers. Don’t expect to achieve that level of success quickly. Creating a blog is a long-term project, but this book will show you the steps to eventually rise to the top and become the cream of the blogging crop.

How much money you can make from your blog depends on how creative you can be in driving traffic to your site. Once you have traffic and a large audience, you can then leverage your statistics toward selling ad space. You can also add affiliate links and get paid each time someone clicks a link on your blog, or you can monetize your content: in other words, charge money for videos, tip sheets, serialized articles and e-books.

Knowing how to “Guerrilla Market” helps you get the word out in creative ways to the audiences you want to reach. In the Forms and Worksheets section, I’ve included 20 Tips for Guerrilla Marketing (an expression meaning “unconventional” and sometimes clandestine) to help you promote your blog. This tip sheet gives you an idea of the ways you can market your writing. The work you do to market and build your audience (or fan base) is never-ending. Just take one look at the turmoil that takes place outside any fashion-week venue. Fashion bloggers are always front and center, doing their best to attract attention and to get a mention in the bigger fashion press.

Bloggers can earn money in a variety of ways, but as with any business, to succeed you will need to work hard. Until you establish yourself as a serious writer, there aren’t a lot of full-time jobs available. Writers typically have a hard time letting go of the independence of their solo career and prefer to remain freelance. You may decide to do the same.

Having said that, I do know there are companies that will hire you to manage and maintain their social media posts, to blog about their products and to manage surveys and polls. These companies do what you want to do, but on a larger scale. If you think that getting experience with a large company will help you build a more successful business, then I challenge you to seek out such companies.....

The options for getting work are many, but I would encourage you to experience working for yourself and enjoying the freedom that comes from having a freelance career and a blog of your own. To guide you, I’ve included a Career Guide in the final chapter of this more when you purchase the book!

To get your copy of the book click over to Amazon here.

The Professional Fashion Blogger

by Gillian Armour

Here is a teaser from our newest professional certification course "Certified Fashion Blogger" - this course is in production and scheduled for June 10th, 2014 release. We are super excited since many of you have been bugging us (in a good way) for this course!

......A blog can be a revolutionary way to publish your writing without incurring the costs of print production, which can be very high. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your written material into a blog.

However, it can be tough to profit from a blog, simply because the market is overwhelmed with blogs, and many of them are not worth the time it takes to read them. Just because it’s easy to produce a blog doesn't make it good writing.

Make sure your blog is a quality product and doesn’t simply rehash old material. You will injure your credibility as an author if you claim to offer valuable new insights, then disappoint your audience with material they've read a zillion times before. Make sure you spend enough time writing and revising your blog so it's of the highest quality and presents the most current information. A good blog will eventually promote itself; false claims about your blog will make it extremely difficult to promote any future blogs you may write.

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your blog might fill. What about a blog about a wedding cake business? Or a blog about antique velvet? How about the fine points of collecting ancient embroidery?

You don't have to have three master’s degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers wearing makeup. College students need to learn how to dress for interviews. The possibilities are endless.

......Assuming you have determined that you do indeed have quality content that answers some question or need of your target audience with NEW information, marketing it is the next step. Here are some preliminary tips to set up your marketing.

1) Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then post your blog on your website, on a blog-share space or on a guest blog online, and wait for your audience to discover you!

...find out more when the course opens!