*An excerpt from our newest book "How To Do A Color Analysis"*

In today’s fast-paced world, using color effectively in your wardrobe can determine your position in your company. Use these tips to identify your power colors and implement them into your wardrobe for business success. There are several factors to consider when determining your colors:

Determine if You Have a Warm or Cool Palette

It is relatively easy to determine whether you have a warm or cool palette based on what colors look best on you. If you tend to lean towards earth colors, such as bronzes, gold, earth greens, mochas, browns, and ivories, you most likely have a warm skin tone.If you have a cool skin tone, you may look best in jewel tones, such as emerald green or royal blue.

Or you can use metals as a tool. Pick up some metallic fabric at a local craft store. Stand in front of a mirror in natural light and hold the gold, then the silver fabric next to your face, looking to see which one makes your face ‘light up.’ If the silver makes your face light up, you are most likely cool-toned. If the gold makes your face light up, you are most likely warm-toned.

Now that you know whether you are a warm or cool-toned, you are equipped to select the colors that will help you turn your drab wardrobe into a power wardrobe.

Plan Your Message with Color

As a successful professional, everyday you probably plan your day and what you want to accomplish with your time. Give the same consideration when planning your attire.

Ask yourself what is the visual message you want to convey today with your image.

Is it important today that you get noticed?

Is it credibility that you mostly want to instill today?

Or is today the day that you have decided that conveying friendliness and approachability is key?

Whatever your goal for today, recognize it starts with the colors you select.

Know What Your Colors Are Saying

Each color, of course, comes in many different shades – some are muted, which means the shade has more gray in it, or they are tinted, which means the shade has more white in it. That said, certain colors do convey specific psychological messages overall. For example, red is the color to wear when you want to get attention and appear confident and powerful. For women, a red jacket or suit works really well for this purpose. For a man, using red as an accent color in a tie or pocket handkerchief will still convey the same message with less flair.

*If you would like a full copy of "How To Do A Color Analysis," by Gillian Armour, contact us at Fashionimageinstitute@gmail.com*