The following excerpt is from the recently updated and revised book “Your Image Talks” by Gillian Armour, founder of FSI. Purchase link follows.


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Many people don’t realize the power their appearance has to get them what they want in life (and career). When you know how to work at building your image to your advantage, people will wonder what your secret is. 

Part of your success in life is how well prepared you are. In this chapter, you will learn:

 ·         How to update both your self-image and projected image and attract success

·         How to move from being “good enough” to being “the best”

·         Transform your thinking from accepting how the world sees you now to creating how you want the world to see you

·         Learn that your appearance is your personal power tool for success.

Ask yourself right now — how am I different and better than my competition? In what ways do I excel, and how do I fall short? Make a list of your attributes and drawbacks, now, before moving on. 

Done? For most of you your list did not include “I am better looking” or “I dress better.” So, what’s wrong with looking good? Do you feel great when you look good? Do you feel like you could do anything? Do we admire other men and women who look incredible? Of course, we do — there is an entire multi-billion-dollar industry devoted to our need to be admired and liked.

We live in competitive times. We all know that it is in those first few seconds of meeting others that opinions are formed.  Research shows that looks, social status, education, background, sexuality, financial status, mate potential, and intelligence levels (just to name a few) are all evaluated within the first ten seconds of meeting a person. If you are in sales, you do it even faster. We cannot help it. We are hard wired to be masters of the art of quick judgment. So why wouldn’t you want to step up to the plate and be the best-looking person in the room? This takes the ability to be good at preparation. Most of your success in life depends on how well prepared you are.

Get a copy of the book here.