Image and fashion consulting have their roots in fashion design. As such, image and fashion consultants (qualified and certified ones that is) train deeply in developing their critical “eye.” If that eye is trained to recognize color, lines, patterns, details or any other element of design then the consultant can provide a high level of expertise to a client.

At FSI we train our consultants to have a “good eye” and to have an immediate, instinctual recall of a visual subject or object such as an historic dress or a certain body type. In this article we are going to look closely at how one develops a good eye for color. This talent is of course at the heart of color analysis but can also be used in trend reports, fashion reports, shopping projects, wardrobe edits and more.

In training our students, FSI provides trend reports and trend video content in which, for example, we will illustrate a series of color images, photographs and details on one color after another. The student is taught how to absorb the color into the mind’s memory bank for future recall. The following will give you a sampling of how this training is done.

Look at the blue image on the screen (below). This image represents a blue color known as Galaxy Blue. It is a color chosen by Pantone (the color code company) to represent a trending color for the Fall and Winter 2019 to 2020 fashion collections. Galaxy Blue will eventually show up in the fashion design collections of the Fall Winter runways during fashion weeks in New York, London, Milan and Paris (happening from February to March 2019) and will ultimately make its way into your (or our) wardrobes during fall shopping.

Galaxy Blue by Pantone. Color code 19-4055, HEX = 2A4B7C. FW 19/20

Galaxy Blue by Pantone. Color code 19-4055, HEX = 2A4B7C. FW 19/20

Now, consciously look at this color for three seconds and record it in your brain. The next step is to look away from the computer monitor and focus on something near you – a wall, an outside view, another person and then think in your mind the name “Galaxy Blue.” Your mind should be able to instantly recall the image you have just seen AND its color. So really what you are doing is training your minds “eye” to be able to recall what it has seen. You have now added Galaxy Blue to your visual library.

Successive repetition of these steps then trains the mind to have recall of any color presented to it. Most people practice this subconsciously all the time – taking in what they see and storing it away in the library of the mind.  Who among us can’t instantly recall the yellow of the McDonalds M sign for instance?

The difference with image and fashion consultants (and fashion designers as well) is that they have memorized colors and stored them in their brains after many exposures. Such exposures come through viewing color images in magazines, perusing fashion online, sorting through fashion racks, even poking in our own closets. Growing our minds database in this way helps to pull a color from our minds library instantly. This “eye for color” also helps us to coordinate, mix and match, edit and curate the fashion collections of our clients and plays a big part in the clothing options we purchase for clients and the colors we recommend in their color analysis sessions.

Take a further look at our color trend reports and videos as we post them by following our Facebook page or accessing our videos on YouTube and take the journey toward training your “eye” today.