In Fashion On Demand Course

Online LearningAnytimeAnywhere.jpg
Includes all materials.jpg
Online LearningAnytimeAnywhere.jpg
Includes all materials.jpg

In Fashion On Demand Course

129.00 249.00
Add to Cart

In Fashion offers a concise and colorful overview of the key components of fashion—from its history, movements, and trends—to the materials, producers, and retailers that impact the business on a global level. Fashion students will gain a foundation and language for understanding how the current fashion industry works and explore an array of exciting career opportunities. Note that our On Demand courses are only available to USA based students (those with a USA mailing address). Shipping charges are applied at checkout.

The Experts:

Elaine Stone was Professor Emerita, Fashion Institute of Technology (FIT), USA, where she taught for more than 25 years.

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.

In the Course

- Includes over 250 color images of current designers, fashion collections, retailers, and more
- Covers digital and social media, updated textile trends and innovations, and current omni-channel practices in retailing
- Emphasizes global aspects of the fashion industry, changing demographics, and the effects of economics and politics on consumer choices

Key Features

Spotlight on Careers profiles the education, background, and career paths of noted fashion industry professionals
Spotlight on Innovators highlights groundbreaking designers and brands—past and present—such as Iris van Herpen and Donna Karan
Spotlight on Business explores key concepts, trends, and exemplary brands in a rapidly changing industry

This bundle includes In Fashion 3rd Edition and In Fashion STUDIO Access Card.


Part I. The Changing World of Fashion - The first four lessons of the course examine how and why fashion evolves. Students will learn the fundamentals of fashion that govern all fashion movement and change.

1. The Nature of Fashion - reveals fashion principles and components that unveil why the fashion world revolves.
2. The Environment of Fashion - The Environment of Fashion, explores how economic, demographic, sociological, and psychological factors influence the fashion business.
3. The Movement of Fashion - discusses the cyclical nature of fashion movements, recurring fashions, and how fashion trends may be predicted. Included are major theories about fashion adoption and dissemination and the reasons why most people follow rather than lead fashion change.
4. The Business of Fashion - explores the dynamic synergy in the four levels of the fashion business. It discusses the scope of the industry, its growth and expansion and new forms of ownership.

Part II. The Primary Level–The Materials of Fashion - This part of the course examines the primary-level suppliers of fashion—the growers and producers of the raw materials of fashion. The fiber and fabric industries and the leather and fur industries are the foundation upon which the merchandisers and marketers of fashion products build their ideas and designs that will answer the needs and wants of the customer.

5. Textiles: Fibers and Fabrics - distinguishes the natural fiber from the manufactured fiber, the major steps in the production of most fabrics, and the effects of new technology on textiles.
6. Leather and Fur - traces the history, processing, and politics of manufacturing leather and fur.

Part III. The Secondary Level–The Producers of Fashion - This part of the course examines how the apparel-manufacturing business has changed from small companies into an industry dominated by a growing group of giants.

7. Product Development - explores the six-stage process of developing and producing a line, and discusses major industry practices of licensing, private label, specification buying, offshore production, factors, and charge-backs.
8. Fashion Apparel: Women’s, Men’s, Children’s, and Teen’s - explore the apparel industry via several categories and price zones.
9. Accessories - detail the specialized merchandising and marketing practices of those industries.

Part IV. The Retail Level–The Markets for Fashion - The final three lessons of the course focus on the elements of fashion marketing and reveal how markets operate to help manufacturers sell their products.

10. Global Sourcing and Merchandising - Global Sourcing and Merchandising, is devoted to the unique offerings and personalities of fashion markets around the world and takes a closer look at global sourcing, including its advantages and disadvantages for the American fashion industries.
11. Fashion Retailing - outlines the history and development of fashion retailing in the United States. It describes the different types of retailers and explains changing retail patterns.
12. So You Want to Be in Fashion?: Fashion Auxiliary Services - covers the organization and operation of auxiliary services, how they function, and the part they play in the merchandising of fashion. Included are fashion magazines, trade publications, consumer and general publications, broadcast media, advertising, publicity, public relations, consultants, and market research agencies.

Spotlight on Innovators

The feature “Spotlight on Innovators” highlights people, products, and places that affect creative development and groundbreaking presentation of the fashion product. This feature is found in every chapter.

 Spotlight on Careers

The feature “Spotlight on Careers” focuses on the education, background, and career path of a noted professional in the fashion industry. A wide variety of career areas are showcased, including bridal and formalwear, education, research, digital printing design, textile design, children’s product development and production, fashion incubators, and more. This feature is found in every chapter.

 Spotlight on Business

The feature “Spotlight on Business” explores the importance of technology, innovation, and business and marketing execution in this rapidly changing industry. Topics include social responsibility, customer service, textile and clothing recycling programs, social media, global retailing, and more. This feature is found in every chapter.

 Top 100 Fashion Influencers

This is a compilation of top designers, models, photographers, writers, editors, public figures, and society leaders, both old and new, who have significantly influenced fashion.

 Glossary of Key Terms

A glossary of frequently used industry terms is also provided. All terms are defined in the text. Foreign words and terms include phonetic spelling—a welcome addition for both instructors and students!

Whether you are starting a business or developing an ongoing one you will benefit from the knowledge we have made available to you. We’ve also made the study methods convenient and very affordable. Learning is fun, relaxing and inspiring – as only fashion should be!

The course is for your professional development and is organized in a way to be FUN, engaging and interactive.  Source material is university/college level. These are NOT courses for high school level or below. Learners will be tasked with challenging quizzes, essays, case studies, projects and activities.

Upon opening your course, you will see a layout in your portal of the reading/study order, assignments and video lists. You will review each module and progress through the entire course online, at your own pace. Periodically your instructor will check in with you. Watch videos that bring the course topics and information to life

1.       Study smarter with online self-quizzes, get instant grading and ability to re-take for higher scoring

2.       Review study tips for easier learning

3.       Gain access to study (flash) cards of terms, definitions and image/style and fashion identification

4.       Learn the subjects context with comprehensive timelines

5.       Browse index for appendix notes, terminology and more

6.       Learn more with linked resources you can access immediately

7.       Bookmark or highlight eBook text as you read

8.       Participate in online discussions, blogs, forums with other fashion/image and style professionals such as yourself

Included in your course:

·         Access codes and passwords to your study portal

·         365-day access to course and studio learning

·         Self-quizzes with instant scoring

·         Flash cards

·         Study tips

·         Terminology lists

·         Images

·         Videos

·         Case Studies

·         Downloadable files

·         Timelines, maps and illustrations

·        *Optionally you can rent an eBook copy while in the course.

Important information about this course option:

·         This learning option available to USA students only.

Studio study includes a hard cover book and access codes

Contents Specific to This Online Course:

Read, highlight and complete your hard copy (or rent an eBook text file to accompany your learning (extra change).

Review concepts with flashcards of terms and definitions: 12 decks of flashcards

Study smarter with self-quizzes featuring scored results and personalized study tips: 12 quizzes