Certified Personal Shopper Course

Personal Shopper Certification Course.png
Personal Shopper Certification Course.png

Certified Personal Shopper Course


Professional Shoppers Are Experts at Retail and Online Purchasing!



Train to be a Certified Personal Shopper

"Thank you for an absolutely positive experience during my time in the Personal Shopper Course!" Liz, CPS

Our retail course will train you to start your own personal shopping business and work with retail and manufacturing companies in the fashion arena. Retail management and merchandising are very specific skills, and we’ll give you a strong foundation as well as a step-by-step guide to developing a client base and working with specific products. Learn how to select the ideal fashion for your clients using shopping modules and online resources.

Online course is open to the student 24 hours per day. The course duration is up to 12 weeks and the student can start as soon as they register and purchase. The course can be completed at the students pace. Students have access to forums, groups, wikis, social media, resources and materials at all times.

The following is a basic topic Overview of the interactive video tutorials in this course. Course includes audio, video, interactions, mini-quizzes, exercises and exams:

1.       Introduction to course

2.       About the course

3.       Learner expectations and CEU statement

4.       Participant Training Evaluation

5.       Introduction to Personal Shopping

6.       The Elite Personal Shopper

7.       First Consultation

8.       Review Golden Rules for Personal Shoppers

9.       Personal Shopping

10.    Budgets/ Fees

11.    Fashion Basics

12.    Line and Proportion

13.    Client Review Session

14.    Dress Basics

15.    Shopping Basics

16.    Online Shopping

17.    Getting Clients

18.    Career Options

19.    Contracts and Forms

20.    Marketing Strategies

21.    Needs and Budgets

22.    Deepening the Client Relationship

23.    ABC's of Retail Shopping

24.    Analysis and Determination Video Series

25.    How to Measure

26.    How to Style

27.    Proportion and Balancing the Shape with Lines

28.    Video 1 - Client Shopping Favorites

29.    Pre-Shopping

30.    Choosing Where To Shop

31.    How To Shop With A Client

32.    Video 2 - 5 Body Shapes

33.    Interactive Exercise - Customer Service

34.    Video 3 Options For Personal Shoppers

  1. One Final Exam: 25 Multiple Choice, True/False, 3 Essay Questions

  2. Two Final Essays

  3. One Niche Market Statement Project

38.    Final Project - grad applicants are tasked with completing an in-store visit to create a final shopping report. Details are provided.

"Thank you for providing such quality courses, I look forward to taking more." Maria, CPS


Fashion 101 – nine two hour classes on the important fundamental studies of fashion design elements and principles.

Video Tutorial: Basic Apparel Styles, Terms and Pronunciations enables learners a command of correct usage of key terms used in fashion styling.

Facial Shape Class – how to determine a client’s facial shape and angles for appropriate accessory wear.

How to Style Video Tutorials – with audio instructions on how to dress each of the five body shapes.

How to Proportion and Balance Clothing in Styling

How to Coordinate Fashion (Prints, patterns, textures and angles)

Expected Learning Outcomes for students:

In addition to knowledge of Personal Shopper Consultation Steps the stated learning objectives for this course include:

  • List 3 Ways Personal Shoppers Find Clients.

  • Identify Five Golden Rules For Personal Shopper Service.

  • Plan A 9 Piece Clothing Module/Shopping Plan For A Client.

  • Identify 6 Departments In A Department Store.

  • Identify Three Size Ranges Of Women’s Clothing.

  • Four Things To Look For When Choosing Where To Shop.

BONUS Business Start Up Seminar

There are ten parts (10 one hour seminars) to this BONUS course and we will be reviewing each of these crucial start-up steps in depth.  Students are offered tutorial videos within the seminar along with interactive exercises and will be tasked with projects designed to stimulate starting a business today! Participants have 30 days of access to the seminar and can review as many times as needed in that 30 days.

1. Introduction
2. Getting to Know Your Image Business
3. Legal Basics
4. Marketing + Promotion
5. Branding + Logo, Image, Name
6. What Do I Charge?
7. Your Online Marketing Toolbox
8. Build a Successful Business (your services, speaking, customer service skills)
9. Creative Promoting
10. Business Start Up Info

Grade Scale is standard: Grading Policy – Overall assessment for this course is based on critical writings, discussion question responses, essays, group collaborations and pop quizzes. 

  • 90-100 = A

  • 80-89 = B

  • 70-79 = C

  • 60-69 = D

  • Below 60 = F


The Elite Personal Shopper Career Training Guide by Gillian Armour, CPS Volume 2, 2014 ISBN978-1449564483

This Business Called Image; An Owner’s Manual by Gillian Armour, CIP Volume 2, 2014 ISBN978-1479183043

Course outcomes:

Upon successful completion of this course students will be able to:

  • Render Personal Shopping Services

  • Develop Budgets - Working With Clients To Establish Guidelines.

  • Conduct Consultations In Fashion Basics - Fit, Proportion, Silhouette, Shape, Style Choices.

  • Conduct Client Review Sessions - 10 Steps To Perfect Analysis Of Your Client’s Needs And Wants.

  • Execute Shopping Basics – Understand Store Layouts, Working With Stores, Pull Sheets, Sales And Discounts.

  • Market, Target And Strategize For More Business.


All materials are included in the cost of the course.

  • Student/ Course Professional Training Manual

  • Free e-book “Your Image Talks; Career Manual”

  • Body Shape Clothing Silhouettes Guidebook

  • Customizable Shopping Planners included

  • Module Wardrobe Worksheets and Planners

  • Client Follow Up/ Evaluation Form

  • Closet Edit Questionnaires and Forms

  • Confidentiality Agreement Form

  • Your Fee’s Worksheet

  • Client Invoice Template

  • Monthly Income Template

  • Personal Shopper Postcard Template

  • Weekly Schedule Template

  • Action Plan for Clients

  • Body Proportion Analysis

  • Client Needs Analysis Form

  • Personal Style Questionnaire

  • and more

Graduate Resources

  • Free Customizable Forms To Help You In Your New Business

  • Free E-Book "This Business Called Image" With Step By Step Guidelines For Starting Your Business

  • QR Code Badge Html Snippet To Add To Your Website For Easy Credential Referencing

  • Free Graduate Directory Listing And Personal Web Page With Review/Star Options

  • Ongoing Access To Global Image And Style Networking Groups

  • Updated Daily News And RSS Fashion Feeds

  • Monthly Industry News Blasts

  • Ongoing Mentorship And Support

  • Image Tools To Help You Grow Your Business

  • Royalty Free Image And Fashion Photographs (discounted price for graduates)

  • Royalty Free Power Point Seminars With Student And Presenter Manuals (discounted price for graduates)

  • First Notifications For Events, Special Prices, New Courses

  • Access to Free Webinars

  • Notification of New Seminars

Accreditation Details

*CEU’s are NOT required in order to operate a consulting practice but are awarded as evidence of completion. Final certifications and reports will state the student’s name, course of study and CEU’s, ILU’s and Training Hours earned.

FSI CEU’s – FSI is a continuing education training institute and as such can offer Continuing Education Units. FSI CEU’s are awarded based on the following grade scale A through B = 80% to 100% score and the following achievements: Completion of all training modules, quizzes, final certification exam, discussion group participation, learning objectives, training objectives, feedback, evaluation and testimonial.

One CEU equals ten contact training hours. FSI learner training hours are recorded within the learning portal. Students and administrators have access to these reports at all times.

CEUs were created as a way to document education and training in specifically developed activities for adult learners in a variety of disciplines. One CEU is defined as “10 contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction and qualified instruction.”

FSI created its CEU program based on the fundamentals set down by I.A.C.E.T. (the standard for continuing education credits).  FSI’s instructional programs seek to enrich graduate’s knowledge, improve their skills, and develop their business opportunities. FSI training also adheres to the core competencies for image study set down by major image associations. These core competencies are noted in each course introduction.

I.L.U. = FSI is an authorized ILU awarding entity.  FSI awards ALL graduates International Learning Units. The ILU is the standard awarding unit for all professional/ certificate based online courses. The ILU teaches to the objectives of the course and hence the student achieves professional knowledge and is tested for this achievement and to earn certification status.

In order to earn ILU’S students must achieve all learning objectives listed, pass a final exam with an 80% score, complete all essays, pop quizzes, contribute to discussions and demonstrate appropriate verbal and written etiquette. The competencies for earning this award are detailed within the course portal on the students account. One ILU is equal to ten hours of recorded training time.

TH (Training Hours) = this course awards training hours. Training hours can be used to record achievement for required documentation for higher career certifications. Graduates of this course are provided with an officially documented tally of their training, study and online time participation.

Earning CEU’s is not a requirement for studying with FSI, however, learners who need CEU’s in order to fulfill other educational requirements (advanced applications for example) will need to complete their own associations approval prior to CEU awarding by FSI. Contact us if you have questions or concerns regarding CEU’s.

Badge Program

All graduates of FSI receive an online education digital badge upon graduation. This digital badge indicates they have achieved education from a Certified Education Credit and Training Hour Awarding Course. Digital badges are recognized as proof that students have successfully completed disciplines in online fashion education and have passed final exams that qualify them to train and work in their badge title discipline. FSI digital badges are embedded with code custom to the student’s achievements. When placed on your website (or other templates) these badges direct your potential employers, clients or school admins to your certification skill set.

*Only those graduates with registered IP addresses and complete course results are eligible to use this digital badge. Students successfully completing requirements for certification will be sent access to links for posting their badge upon course close. Clients seeking confirmation of legitimate badge use and graduate details can contact us at any time. We act as a powerful referral and resource network for our graduates and other professionals. Students are encouraged to list their websites, blogs and professional credentials with us at no charge.

Certification: learners completing all course expectations and objectives successfully are awarded PROFESSIONAL CERTIFICATION from Fashion Stylist Institute.

For more detailed questions regarding the course process you can also visit our F.A.Q. forum:


Graduate feedback about this course: 

As a stylist who is new to the industry with no experience, I was afraid I wouldn't be any good at this and completely discouraged. A family member insisted on taking your classes and as soon as I began I didn't want to stop. You made me feel so comfortable and broke down every question I could come up with into a simple answer. I am pleased to say I now understand the ins and outs of this job and can move forward with my new career proudly. Thanks again for your help!! Carly Capone, Certified Personal Shopper, USA


In my search for real training in personal shopping and styling, I was thrilled to find one that I could do online, fit within my lifestyle, was affordable and reputable.  The Fashion Stylist Institute is a perfect option for someone like myself who is re-entering the world of fashion and wants to brush up on important skills as well as broaden their education and qualification base.  The Personal Shopper Certification course was complete beginning to end.  It covered all the fundamental elements to be qualified to conduct my own personal styling business. The modules were full of great information that were easy to follow with illustrations that were helpful.  In doing the hands on exercises it really gave me a true sense of what it would be like to work as a Personal Shopper.  In fact, this was the best part, being challenged to practice elements learned in the module in the real world.  Thank you for providing a online Personal Shopping course.  I feel that now that I have a solid knowledge base and the appropriate credentials I can put myself out there where I've always wanted to be. Sincerely, Christina Nickerson, Certified Personal Shopper, USA


Dear Ms. Armour, I’ve always enjoyed the creativity of styling fashion and fortunately at 38yrs old I found you. I was skeptical about an online course; but as soon as I worked on the first module I knew I was going to love this class and that I was going to learn something.  I have enjoyed all the assignments, especially the one that made us go out and actually shop for a specific garment. The niche statement assignment was not easy at first because it causes you to really narrow down what you want to do with your business and who you want as your clients. It turned out to be my favorite part of the class. I have a better understanding of my business and myself.   I wanted to get an A+ on every quiz so they stressed me a bit but I really enjoyed them and I was sad to take my last one. I appreciate all the up-to-date forms, charts and manuals that you provide your students; they are so helpful. I am a visual learner so the videos helped in a big way to understand and absorb the information. Most of all I greatly enjoyed your comments and feed back on the free form quiz questions. It helped to know I was on the right track. Thank you for this informative class, for always answering my questions and I look forward to continuing my education with your school. Sincerely, Monica Hofer, Certified Personal Shopper, USA