The Power of Your Appearance

The following excerpt is from the recently updated and revised book “Your Image Talks” by Gillian Armour, founder of FSI. Purchase link follows.


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Many people don’t realize the power their appearance has to get them what they want in life (and career). When you know how to work at building your image to your advantage, people will wonder what your secret is. 

Part of your success in life is how well prepared you are. In this chapter, you will learn:

 ·         How to update both your self-image and projected image and attract success

·         How to move from being “good enough” to being “the best”

·         Transform your thinking from accepting how the world sees you now to creating how you want the world to see you

·         Learn that your appearance is your personal power tool for success.

Ask yourself right now — how am I different and better than my competition? In what ways do I excel, and how do I fall short? Make a list of your attributes and drawbacks, now, before moving on. 

Done? For most of you your list did not include “I am better looking” or “I dress better.” So, what’s wrong with looking good? Do you feel great when you look good? Do you feel like you could do anything? Do we admire other men and women who look incredible? Of course, we do — there is an entire multi-billion-dollar industry devoted to our need to be admired and liked.

We live in competitive times. We all know that it is in those first few seconds of meeting others that opinions are formed.  Research shows that looks, social status, education, background, sexuality, financial status, mate potential, and intelligence levels (just to name a few) are all evaluated within the first ten seconds of meeting a person. If you are in sales, you do it even faster. We cannot help it. We are hard wired to be masters of the art of quick judgment. So why wouldn’t you want to step up to the plate and be the best-looking person in the room? This takes the ability to be good at preparation. Most of your success in life depends on how well prepared you are.

Get a copy of the book here.

Spring Summer 2019 Fashion Trends and Pantone Color Report

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At FSI our tag line is “School Yourself in Style” and we believe that a skilled and knowledgeable consultant makes for a professional one. We empower our students with knowledge whenever we can from wherever we can find it. Our mission statement is:

We are committed to providing basic through advanced professional training and high-quality educational programs both online and at our physical campus in Sacramento (the Capital of California).

We are committed to providing our graduates with the precise materials and tools they will need to grow their independent businesses so that they can achieve their career goals swiftly and confidently.

We are committed to helping each individual craft a powerful and unique personal style and brand.

Therefore we constantly supply them with fashion and trend reports with the end goal being that they, in turn, help their clients to become confident, informed, and fashionable.

This month we are providing trend reports and videos for free to YOU so that you too can transmit this knowledge to your clients AND grow your business in the meantime.

Click the links below to download PDF’s:

London Fashion Week SS2019 by Edited

Milan Fashion Week SS2019 by Edited

Paris Fashion Week SS2019 by Edited

New York Fashion Week SS2019 by Edited

FSI Pantone Trend Report with Codes -SS2019

Being Best Dressed

Gillian Armour, Certified Master Stylist

What does it mean to dress well and how does one do it?  Dressing well means knowing exactly what type of body you have and knowing exactly how to clothe it, maximizing and accentuating the positive aspects of it; nothing more, nothing less.  But, how does one get this knowledge if not blessed with knowing it naturally?  One consults professionals. That’s it – if you want to look your absolute best you must find the best to show you how.  

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Whole industries are built around this – Hollywood stylists are billed as the current “experts.” However, there are other experts more accessible to those of us not in the glamour loop of Hollywood.  They can be found in Google under “Image Consultants.” Or, check out FSI’s directory of over 3000 consultants to find the best one for you.

You can also find good “Personal Shoppers” at the better department stores (for free) but I recommend that you find a “Personal Stylist“ interested in YOUR needs and who knows a thing or two about style and color.  Their goal should be a well-dressed you. Sure, you will have to pay for this but consider it a one-time investment in yourself. 

Think of all those times you bought clothing, accessories, makeup etc. that you seldom wore or used because, deep down, you knew they weren’t quite right for you.  Stop wasting your time and your money. Invest in a good consultant and join the best dressed!!

I Want To Be A Fashion Stylist What EDUCATION Do I Need?

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There are many fashion, art, design, photography and film schools ready to enroll students who show an interest in learning skills to launch careers.  Choosing which one to attend can be a daunting experience.  There are many factors involved when you set out to choose a school.  We cannot possibly cover the broad range of options available to future stylists here, BUT we can give you a few pointers to help you on your way.

First, narrow down your interests.  Think about your passions and analyze the direction they have taken you.  Ask yourself questions about the jobs you have had in the past and the experiences that have come your way – what did you like or not like?  What did you like enough to want to pursue further?

Keep in mind that formal education is not a requirement for a successful fashion styling career.  Work experience, contacts, good taste and a practiced “eye” are the most important talents you need to succeed.  Combine these assets with the previously mentioned enthusiasm and reliability and the fashion world is your oyster.

To learn the basics about fashion, color and image, I would recommend taking small courses to round out specific experience or knowledge you are lacking.  Many image consultants offer courses in these subjects.  You can get a complete listing of Fashion Styling and Image Consulting courses on line at www.aici.org.  This site is for the Association of Image Consultants International (AICI), a global organization that upholds gold-standard certifications for Image and Style professionals.

You will also want to do a fair amount of “self-education” by studying the latest fashion magazines and periodicals to educate yourself on recent style movements, current trends, updates on designers and more.  The more you know about up to the minute trends in design and style, the more inventive you can be.  You can use this information for the creative components of your projects.

STYLIST TIP
Be plugged in. As a stylist, you influence trends and create new, exciting looks for fashion followers so, be plugged in to current events happening around you. Know who the hot new bands are, the latest eatery to open or who is dating whom for example. All these cultural threads can lead back to the work you do to create an exciting vision for the client.
— Gillian Armour, Master Fashion Stylist

Our Favorite Fashion Knowledge Websites This Week

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The business of image and style consists of more than just knowing how to shop, style and sell. Consultants also need to be schooled in fashion thinking. This week we have chosen a selection of deep thinking/ journalistic based web sites. These will give you professional knowledge and inspiration. After all, keeping up with fashion is what our clients expect of us so have a read of these quality writers:

Vestoj.com – the fashion journal for “critical thinking on fashion” with both fiction and non-fiction deep thinking articles.

Fashionista.com – pop culture references to all things fashion

Heartifb.com – fashion writers (ie: bloggers) join to network and show off their work. Most of it amateur but a few bright spots of exceptional writing. Like YouTube – you must hunt and peck through the content.

CupcakesandCashmere.com – Emily blogs about fashion and all its aspects – how to wear, what to where, when to where and why!

Suzymenkesvogue.com – long term leading fashion journalist gives perspectives on fashion that are quirky and original AND well-informed. She’s got the fashion lingo down and can teach us many a thing about Fashion Week, fashion history, sartorial references and more!

BusinessofFashion.com - the updated and modern take on Women’s Wear Daily but less industry and more lay-person. A decent selection of fashion people podcasts. Requires membership after first five free articles.